精东传媒

Using AI in Admissions, Marketing and Beyond

Responsible use of AI tools in enrollment management is the hottest evolving topic for every admissions team. In this presentation, Dr. Reena Lichtenfeld, Vice President of Consulting Services at RNL, and Roger Lee, Senior VP, AI Success, AI Program Management, AI Product Engineering, & AI Product Marketing, will get your college up to speed with the newest and most impactful ways to leverage innovative tools and strengthen your admissions and marketing strategies.

This presentation will include practical applications:

1. Data-Driven Insights: Deepen your use of data analysis to attract students who are the right fit for your unique programs.
2. Personalized Outreach: Explore strategies to connect with prospective students in a more meaningful way, based on their interests and goals.
3. Streamlined Processes: Learn how emerging technology can improve your admissions efficiency and marketing workflows.
4. Building a strong foundation is key.

The session will assess the best practices for implementing these tools effectively and responsibly, ensuring ethical use and data security. The valuable insights offered in this presentation can empower your university to navigate the future with confidence and ensure it continues to attract and support the best students.

Our Presenters

Dr. Reena-Lichtenfeld

Reena Lichtenfeld, Ed.D, Vice President of Consulting Services at RNL, brings more than 20 years of experience in higher education administration. Her areas of expertise include graduate, undergraduate, and online admissions; strategic recruitment and enrollment management/planning; and policy, accreditation, governance, and compliance. Dr. Lichtenfeld is a results-driven passionate higher education professional who brings a broad spectrum of proven tools and strategies to the table.

Roger Lee

Roger Lee oversees various aspects of the client and employee experience related to RNL's AI solution portfolio including program management, AI product marketing, and AI product engineering. He works closely with internal and external stakeholders to deliver a seamless and exceptional experience at every stage of the client journey.

He has over twenty years of extensive expertise spanning finance, operations, service management, and quality assurance. Throughout his career, Roger held numerous top-level roles in contact centers and technology solution firms. He's recognized as an "other-centered leader," renowned for nurturing transparent environments and prioritizing attentive engagement with both employees and clients. He advocates for enhancing the experiences of customers and employees alike, asserting that such efforts are the collective responsibility of the entire enterprise.

During his worldwide journeys, Roger has delivered numerous dynamic presentations and authored articles focusing on customer experience, covering topics such as the significance of CX and VOC maturity models.

Roger holds certifications as a Six Sigma Black Belt and a generational trainer. Additionally, he has fulfilled the role of a team leader at the Performance Excellence Network (formerly known as the Minnesota Council for Quality), where he evaluated local businesses using the Malcolm Baldrige criteria.

It's imperative to be responsible, transparent, and ethical when designing, deploying, and using AI solutions. Roger encourages feedback, questions, and discussions regarding the ethical use of AI in academia. Feel free to reach out to him via email at roger.lee@ruffalonl.com.